Bulk Mail can be more expensive than First Class
By: Joe Leonard – Ideal Companies
Here is how most of us think the mailing process will happen. The printer prints
10,000 copies of your camera ready brochure. These are then delivered to the lettershop
that stuffs envelopes for bulk mailing. They sort your brochures into zip codes
and deliver them to the post office. The post office weighs them and determines
the postage. The lettershop pays and sends you the receipt. The post office sends
it to other post offices in various cities. Then a local postal carrier delivers
them to your prospects. That is the way it is supposed to happen. Unfortunately,
what can really happen is often very different.
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"Bulk Mail can be more expensive than First Class"
Can Your Business Survive the Recovery? 2010’s Negotiation Challenges
By: Jeanette Nyden, J.D. President J. Nyden & Co., Inc, www.JNYDen.com
"Can Your Business Survive the Recovery?” was the title of a newspaper article.
It got me thinking, so I designed a simple survey to find out more information.
If the recovery is slow, then what challenges might businesses face at the bargaining
table?
The 2010 Negotiation Challenges survey asked 5 simple questions. I wanted to take
a pulse, so to speak. Not surprisingly, the issues dominating negotiations are still
largely financial. Small business owners, executives at midsized companies and many
sales professionals answered the survey giving us a great cross sample of perspectives.
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Can Your Business Survive the Recovery?
Make Your Logo Work For You!
By: Eye 2 Eye Graphics
First impressions have the ability to quickly make or break a deal. If you dress
in “Sunday best” for a first meeting with an important business client, doesn’t
it make sense for your logo to always put your best foot forward? A professional
logo is the most visible way for current or prospective customers to recognize you,
know what you do, and how well you do it. Here are five key concepts to incorporate
into a quality, successful logo that reaches your ideal client.
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"Make Your Logo Work For You!"
Bullets Kill PowerPoint Presentations
By: Joe Leonard – Ideal Companies
Too many speakers are using PowerPoint as a subsitute for speaking notes instead
of using it as just a tool to support their points. The PowerPoint presentation
has become the main event.
Like most entrepreneurs sooner or later you will give a speech or presentation to
a group of prospective clients or customers. You spent hours preparing your PowerPoint
slides and you gave a terrific presentation. Unfortunately you didn't get any leads
or business cards. What went wrong?
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"Bullets Kill PowerPoint Presentations"