E-commerce sales by small businesses are increasing rapidly and could double, triple
or more during the next five years. Web sites are no longer a novelty; they are
a necessity for small firms, solo operators and home businesses of almost any type.
Meanwhile, customers have become vastly more Internet savvy than they were just
a few years ago. They feel more comfortable buying online and they expect Web sites
to be clear, crisp, informative and highly functional. Small businesses that don’t
deliver higher levels of Web sophistication risk being left behind.
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"Solutions to Common Web Site Errors"