Develop Leadership Skills to Secure Your Small Business Success
By: David Ormerod, MBA, SCORE Small Business Counselor and Agent, NYLife Securities
LLC
Successful business owners shine at most aspects of operating their business. Usually
they’re great at planning, or marketing, or creative thinking or crunching numbers,
or knowing just how to satisfy customers. But when it comes to leading, managing
and motivating others involved in the business, whether employees, outside sales
reps or key partners, they sometimes fall short.
One reason is widespread confusion about the difference between “managing” and “leading.”
Leadership experts say they are two very different roles, even though most small
business owners consider them the same.
“Managing” implies structure, control, rules, deadlines and efficiency, says Ken
Blanchard, best-selling author of The One Minute Manager. But according to Blanchard,
“leadership” is nearly the opposite of “management.” Leading requires actions that
are more experimental, unstructured, visionary, flexible and passionate. Managers
and leaders think and behave differently.
Blanchard and his partner Drea Zigarmi spent seven years studying how business leaders
exert influence and how their values, beliefs and personalities contribute to their
success—or failure. Through it all, one finding was clear: A one-size-fits-all style
of leadership does not exist.
Owning a business automatically puts you in a position of leadership. Your goal
is to engage employees, partners, vendors, investors, independent contractors or
other participants in your venture in a course of action that helps achieve a mutually
shared vision. But being in a leadership position does not necessarily make you
a leader.
Many entrepreneurs turn to management techniques to enlist the minds and muscles
of the people they lead, but fail to capture an equally important component—their
hearts. If you merely work to focus activities of followers and fail to engage them
in a purpose, you won’t likely be seen as a good leader.
“The first step to becoming a better leader is to study yourself and get honest,
unfiltered feedback about how you are doing from the people you lead,” says Blanchard.
“You cannot effectively lead if you do not know your own values.”
Try combining direction with support. Direction includes setting goals, scheduling,
specifying priorities, evaluating results, defining roles and showing how results
are to be accomplished. Support includes listening, praising and encouraging, seeking
input, sharing information, offering reasons for decisions and helping others to
solve problems.
For more leadership ideas, contact SCORE "Counselors to America's Small Business."
SCORE is a nonprofit organization of more than 10,500 volunteer business counselors
who provide free, confidential business counseling and training workshops to small
business owners. Call the Greater Woodinville Chamber of Commerce at (425) 481-8300,
or 1-800/634-0245 for the SCORE chapter nearest you, or find a counselor online
at www.score.org.